Catalog Redevelopment

Industry: Professional Tools

Objectives:

• Make products easier to find and select

• Position products and the company as an industry leader

Strategies:

• Develop and include company value-added capabilities

• Create several product indices:

  • Pictorial by category

  • Section

  • Alphabetical

  • Model number

  • Catalog number

• Develop common page formatting for ease of use:

  • Product selection matrixes

  • Logical progression of information

  • Short, bulleted descriptions

  • Consistent formatting throughout

• Cross-sell other products

Results

• Include complementary product descriptions and page numbers

To view the new Ridge Tool Catalog, click on the link below
RIDGE TOOL CATALOG – opens new window at RIDGID site