Marcom Manager Services

Industry: Industrial service, repair and supply

Objectives:

• Eliminate the search process of finding a marketing communications manager skilled in industrial services

• Reduce operating costs (salary, benefits, support, etc.) by outsourcing the position

• Implement an on-going full-scale marketing communications program

Strategies:

• Media II marcom manager:

  • Specially selected and designated for the client

  • Regular sales, marketing and management meeting attendance

  • Scheduled office hours in client’s office

  • Visits to client facilities

  • Monthly fee lower than direct employment costs

• Develop and implement:

  • New branding strategy

  • Web site

  • Sales support literature

  • Advertising program

  • Internal/external newsletter

  • Public relations program

  • Sales support program on CD

Results: In eight months:

• New corporate identity developed:

  • Stationery, forms, building and vehicle signage

• New web site developed

• Seven pieces of sales literature developed

• Three issues of newsletter completed

• Sales “Toolbox” on CD completed

• Advertising and public relations programs implemented