New Product Sales Literature Development

Industry: Industrial Electrical Products

Objectives:

• Work with the client’s other agencies and printers located across the country to support a large-scale new product launch in a very limited time frame

• Develop over 25 pieces of sales literature in two months for client contacts located in various locations in the United States and Europe

Strategy and Tactics:

• Use 20 years of similar product and market experience to write and design literature within four weeks

• Art directed photo shoot to minimize photo retouching

• Upgraded desktop publishing systems to speed production

• Acrobat pdf files used for proofing between various locations

Results:

• Few client changes to literature content

• Met product introduction schedule

• Few changes resulted in keeping development and production costs to a minimum