April 2012

B2B Marcom Insider

Six Habits of True Strategic Thinkers

You’re the boss, but you still spend too much time on the day-to-day. Here’s how to become the strategic leader your company needs. Read more…

Tough Questions Marketers are Asking About Their Website

As online destinations become increasingly popular for engineering, technical, manufacturing, and industrial professionals to research work-related purchases, industrial suppliers and service providers are asking themselves tough questions in order to create an exceptional user experience and drive contacts and inquiries. Read more…

CEOs Who Tweet Held in High Regard

There may be new reasons for CEOs and CMOs to join the Twittersphere. According to a study by social media branding firm BRANDfog, consumers and employees regard company leaders who engage on social media platforms positively. Read more…

Forget Mad Men — Now Is The Golden Era For Advertising

Often times when people ask me what I do for a living and I tell them I work in advertising, they ask, “Don’t you wish you got to be an ad man in the golden era, like on Mad Men?” Read more…

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