Media II Publishes White Paper on How to Build Sales with a Better Website

WILLOUGHBY HILLS, OH June 8, 2010
Media II, a full-service advertising and internet marketing firm for business-to-business clients has published a white paper on the evolution of Search Engine Optimization (SEO). This white paper includes data that shows how a rapidly growing number of purchase decisions begin online.

Engineering managers, purchasing managers and others are using the internet to research product information to find the best solution for their specific need. Whether they know of your company or not, they are doing online comparative research and looking for additional information to help them in their job. If your company cannot be easily found on the search engines (google, yahoo, bing), it may not be considered for a purchase.

Search Engine Optimization used to consist of html coding, meta tags, and keywords but it’s no longer good enough to simply have good coding on your website. Today, you must also have great content on your website. “The fact is, the search engines have done a good job of evaluating websites for content-rich information and the sites with the most relevant content rank highest,” explains Jeff Kenyon, Vice President at Media II.

Media II is successfully helping its business-to-business clients increase the quantity and quality of their sales leads by optimizing websites with both html coding and content that educates potential customers. As lead flow increases, sales also increase with measurable results.

An objective evaluation of your company’s website with specific recommendations is available by contacting Jeff Kenyon, jeff(at)mediaii.com or 440-943-3600.

About Media II

Media II is a full-service marketing communications firm that specializes in business-to-business communications for technology-oriented companies. We understand technical products in diverse industries and we know how to communicate with your target audience.

We excel in developing creative ideas for highly-effective internet marketing and brand building programs. Our skills include public relations, website design, search engine optimization, search engine marketing, and all electronic communications development.

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