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to News For Immediate Release For more information contact: Roy Harry, 440-975-8201, email: roy@mediaii.com Email Ads – Faster, Cheaper, Better – No SpamEastlake, OH — Media II, Inc. is using new Internet technologies and strategies to help its clients reach customers and potential customers faster, less expensively and often with better response than printed mailers. The firm’s email ad capabilities are enabling cash-strapped, as well as aggressive, marketers a better way to effectively reach customers. The email ads created by Media II are either straight-forward text messages or HTML programmed messages that include photographs, illustrations, logos or other graphics. These electronic files are sent only to individuals who have given their permission to receive relevant email. When compared to traditional printed mailers, Media II’s email ads offer several advantages. Email ads and address lists can be can be developed and sent in just a matter of days where a printed direct mail campaign may take a month or so. These digital ads also cost less to distribute since there are no printing or postage costs. Like mailing lists for printed mailers, email address lists are selected based on the prospect’s job title, industry, geographic region, buying/specifying authority, etc. to improve response rates. Media II assists its clients in three areas to ensure a successful email campaign. First, the firm uses several sources for email address lists that can be configured to meet the client’s customer criteria. Address lists are selected only from credible suppliers, such as a magazine with an audited circulation, to ensure that addresses are up to date to maximize the list cost and effectiveness. These lists are comprised of individuals who have indicated that they want to receive relevant email to prevent annoying customers who do not want to receive unsolicited emails. Second, Media II develops the email ad. The ad includes the offer and the bid-for-action communicated in a way to enhance response. In the case of HTML programmed ads, Media II designers are experts at minimizing file sizes to ensure fast loading of the ad to prevent the frustration of "email wait" as images load on the screen. Third, Media II helps its clients structure their Web sites to enhance the selling process by ensuring that those who click through the link on the email ad to the Web site can find what they are looking for quickly and easily. For example, the links in the email ad can direct the inquirer to a specially developed page in the Web site that is designed to enhance the offer in the ad, bypassing the home page. These email promotions are also very accountable. Media II can provide information on how many individuals opened the email, and then clicked a link to the client’s Web site. Rates for opening the email can be from 15 to 50%, and those who choose to click the email ad’s link to the Web site range from 3 to 12%. Media II was founded in 1974 with Cleveland-based Reliance Electric as one of its first clients. While Media II continues to serve Reliance Electric, now part of Rockwell Automation, it also serves other organizations such as TCAM Technologies; MultiWeb Communications; Glastic Corporation; Grand Eagle; Kent Displays; and Accelent Systems. Media II, Inc. specializes in business-to-business marketing communications, including advertising, public relations, direct mail, sales promotion, e-commerce, electronic marketing and graphic design for industrial, commercial, and high-technology clients. The agency employs 7 communications professionals and has annual sales in excess of $1 million. For more information about Media II, contact Roy Harry, president, at (440) 975-8201, FAX (440) 975-8202, or visit our web site at www.mediaii.com. |