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to News For Immediate Release For more information contact: Roy Harry, 440-975-8201, email: roy@mediaii.com Veteran Factory Equipment Ad Agency, Media II, Inc., Introduces New Positioning, New Web Site Willoughby Hills, OH – Media II, a 30-year veteran of helping equipment suppliers promote their goods and services to manufacturing plants around the world, has repositioned their company based on its core competence of providing creative business development support. The firm’s new web site, www.mediaii.com, has been redeveloped to showcase the value offered by Media II beyond traditional advertising agencies. The web site details the firm’s approach to building brand awareness and preference, sales lead generation and management, improving sales channel effectiveness, and minimizing costs. It also lists the many OEM companies Media II has supported including Rockwell Automation, Online Development, Xycom Automation and SEW Eurodrive, as well as distributors such as Meier Transmission, Detroit Electric, 3-D Service and Tampa Armature Works. Several detailed case histories are included to show how the company helps companies develop new business. It also includes several free resources including a glossary of marketing communications terms, web site planning guide and new product introduction checklist. Says Roy Harry, Media II’s president, “We used to be classified as an ad agency, but we have progressed into a company that our clients rely on for strategic business development support. Our focus isn’t just branding, awareness, preference and sales support, those are just tactics. We make a difference by using our industry and product experience to develop encompassing programs that are focused on meeting our client’s business development objectives with the resources at hand. “For larger companies, we act as a “SWAT” team that is often called in to execute a program quickly and effectively based on our experience and agility. For smaller clients, we leverage what we have learned from our large clients to provide them with exceptional results.” About Media II, Inc. Media II helps companies develop/retain business by providing communications planning, creative product/service positioning and implementation of tactics such as public relations, advertising, sales support materials, web sites, branding, email and direct mail and conference and exhibit support. The company’s clients include large multi-national corporations, as well as, smaller independent businesses. More information about Media II can be found at: www.mediaii.com. –30– |