Media II, Inc. - News Release

For Immediate Release

For more information contact:

Roy Harry, 440-975-8201, email: roy@mediaii.com

Media II Turns Ridge Tool Catalog into a Business Development Tool

Willoughby Hills, OH – Ridge Tool in Elyria, Ohio is an aggressive marketer of professional grade RIDGID® plumbing, hand and power tools that are sold through plumbing supply houses and Home Depot. Key advantages RIDGID tools offer are high quality and ease of use, even for their most technically advanced lines of pipe threading, locating and drain cleaning equipment. But, a survey of distributors, customers and Ridge Tool sales people revealed a number of ways the catalog could be improved to aid product selection and understanding.

After interviewing several companies to upgrade their 170-page catalog, Ridge Tool settled on Media II, Inc., a company that specializes in helping companies like Ridge Tool develop business through better communications with their sales force, distributors and customers. After analyzing the survey results and meetings with Ridge Tool product marketing and marketing communications personnel to establish goals and objectives for the new catalog, Media II’s design staff created user-friendly page layout designs, several types of indexes including a pictorial version showing major product categories, an overview of Internet-based support available from Ridge Tool, tips for product use, product selection tables and aids, plus complementary products were added to specific product pages.

“Our catalog was a compilation of products and is now a valuable business development tool,” commented Steve Dyer, Ridge Tool’s director of marketing communications. “We have received a tremendous amount of very positive feedback from distributors and customers about the new catalog design and the many ways that were added to enhance usability. While Media II’s appealing graphic design was helpful in producing this success, their understanding of how our customers choose our tools and machines was the key element in making the catalog truly user friendly.”

About Media II, Inc.

For nearly 30 years, Media II has specialized in providing creative business development support in a wide variety of industries including: factory automation products and services, online training, engineered composites, liquid crystal displays, industrial motors, motion control products, mobile equipment software development, industrial asset management services, metal service centers and others. The company’s clients include several Fortune 500 companies, as well as smaller firms located across the globe.

The firm’s services include business development planning and tactics such as print and email advertising, public relations, distributor/dealer promotions, direct mail, corporate identity, web site development, database publishing, webcasting, search engine advertising, video production and graphic design. For more information about Media II, please visit their web site, www.mediaii.com, or contact: Roy Harry, Media II, Inc., 34900 Chardon Road, Willoughby Hills, OH 44094 USA, Telephone: 440-975-8201. Email roy@mediaii.com.