Timely Tidbits from Media II Advertising, Public Relations, Sales Promotion

In this issue:


Merry Christmas and Happy New Year from all of us at Media II.


The Google Viewer – Better Surfing

Google is known for the wide range of features it offers, such as cached links that let you "resurrect" dead pages or see older versions of recently changed ones. It offers excellent spell checking, easy access to dictionary definitions, integration of stock quotes, street maps, telephone numbers and more. See Google's help page for an entire rundown on some of these features. The Google Toolbar has also won a popular following for the easy access it provides to Google and its features directly from the Internet Explorer browser.

Google Labs has just released the Google Viewer and has asked folks to kick its tires and report back. The viewer displays the pages found as a result of your Google search as a continuous scrolling slide show. You can view your search results without using your keyboard or mouse and you can adjust the speed with which the images move across your screen. Each image of a page's contents is accompanied by a short "snippet" describing that page.

Check out the Google Viewer:

http://labs.google.com/gviewer.html

Thanks to Jim Pinto for this timely information.


Give Employees Self-Service HR

If your company is large enough to have a Human Resources (HR) department, then it's probably large enough to have frustrated HR workers spending much of their time inefficiently as "information getters". The solution? Empower your employees, and let your HR staff focus on adding value to your organization by implementing a Web-based, self-service HR system.

This is one IT project that is truly a win-win-win initiative. Your HR staff wins because they get to spend less time responding to simple information requests and more time on high-value activities for your company (such as identifying the training needs of your employees to maintain your competitiveness and negotiating with providers to supply that training). Your employees win because they can get answers to simple queries (e.g. how many exemptions have I claimed on my W-4? How much vacation time do I have left this year?) in a matter of seconds instead of waiting hours or even days. And your company wins because everyone is spending their time more efficiently, because a self-service lookup is much less expensive than a human reply, and because the enforced data integrity of the system helps prevent costly errors (such as commission checks that are too large, too small, or just late).

Web-based HR systems also dramatically reduce paperwork; pay stubs can be viewed online instead of being printed and distributed, and many paper forms can be replaced by online forms (with input directly into your database rather than having an HR employee try to decipher a hurried employee's handwriting and manually re-enter the data). Overall, companies who have moved from paper-based to online HR systems have reported savings of 20% to 50% on their HR services costs, according to IndustryWeek magazine.

These systems also streamline the recruiting/hiring/review process for managers, and help keep employees aware of internal job postings. A final benefit is that for those companies who are considering offering customer- or supplier-facing Web applications, a Web-based HR portal lets them try out self-service on their own employees – and learn from the experience - before opening up their company data to the outside world.

Need help in setting up a Web-based HR system? Let us know.


Survey Says…

In our last issue we asked you to participate in a poll regarding pop-up ads. Here’s the response:

  • Pop-up windows are informative and helpful, 0%
  • Pop-up windows are annoying, 73%
  • Designers of pop-up windows should be flogged, 27%

We had other comments too:

  • Designers of pop-up windows should be flogged on public square.
  • I won’t buy from a company that uses pop-up windows.
  • They ought to be outlawed, especially the multiple pop-ups.
  • I really don’t mind banner ads, or email ads that much, but those pop-up ads in a business setting really can cause some heartburn.

Quote of the Month

You can build a throne with bayonets, but you can't sit on it for long.

– Boris Yeltsin

If you have a topic you would like to see us address or if you would prefer not to receive this newsletter, please let us know. Email roy@mediaii.com

Media II, Inc. – 2778 SOM Center Road – Suite 200 – Willoughby Hills, OH 44094 – V: 440-943-3600 – F: 440-943-3660