Timely
Tidbits from Media II Advertising, Public Relations, Sales
Promotion
Nifty
Little Displays
RollUp
and the MagicPak displays start out as a compact 35"
by 11" by 4" packages and unroll to a 33"
by 84" vertical banner. Takes only about the same
amount of time to pull down a window shade as it does
to open these nifty displays. Each weighs 12 pounds or
less and include a canvas carrying case. Both types are
available as one- or two-sided displays and easily accept
ink jet graphics.
Each
display costs in the neighborhood of $550 and a laminated
inkjet output graphic adds about $430. If you would like
more information, contact us and we’ll send a .pdf
of the data sheet.
And
the Winner is…
Congratulations
to Robb Rotatori on his winning an autographed Bob Feller
baseball in our Swing Into Spring autographed baseball
contest. We will have three more monthly drawings for
autographed baseballs. To enter, simply log on to www.mediaii.com
and register.
Marketers
Spend Little on Search Engines
Most
online marketers continue to spend very little on search
engine optimization, according to CyberAtlas Research.
Almost 46 percent of the marketers polled said they spend
less than 0.5 percent of their annual budgets on search
engine optimization. Only 10 percent spend over 25 percent
of their budget on making sure their sites performed well
on search engines.
This
is despite the fact that 24 percent of those surveyed
said over three-quarters of their traffic came from search
engine referrals.
About
85 percent of those polled said they monitor their site’s
placements on search engines once a month or more often.
Almost 65 percent work on search engine optimization monthly,
and 13 percent do so weekly. Eighty percent of optimization
is carried out in-house, and 13 percent is outsourced.
Over
30 percent of those taking part in the survey have used
paid keyword programs at Yahoo, GoTo.com, or LookSmart.
Search
Listings Beat Banners
A
new study has found that search listings are better than
banner ads at creating effective brands. The study from
NPD Group found that search listings are more effective
than standard banner or button advertisements when it
comes to brand recall, favorable opinion rating and inspiring
purchases. In unaided recall, search listings outperformed
banners
and buttons by three to one, and more than twice as many
people gave a more favorable opinion of companies in the
top three search positions than those featured in ads.
The
study also found that 55 percent of online purchases were
made on sites found through search listings, while a mere
nine percent were on sites found through banner ads.
The
survey was sponsored by pay-for-performance search provider
GoTo.com. Other search engines and directories such as
Google, LookSmart, Ask Jeeves, and Yahoo are following
its lead and offering enhanced pay-for-placement programs.
New
Search Engines Go Deep
The
New York Times reports that the limits of current search
engines’ indexing ability means that they have access
to less than one percent of all the pages on the Web.
Up
to 500 billion pieces of content are hidden from the search
engines, according to search specialist BrightPlanet.com.
This un-indexed region of the Web is being dubbed the
"deep Web" and BrightPlanet.com estimates that
it may be 500 times larger than the surface Web that search
engines try to cover.
Meanwhile,
a new breed of search engines is emerging that drills
down into specialist subject areas. They include FinancialFind.com,
which provides current financial data, FindLaw.com–a
search engine and directory of legal information, and
Biolinks.com, which covers the world of biology.
Specialist
search engines, MySimon and Moreover.com have risen in
the popularity stakes. MySimon attracted 5 million visitors
in December according to Jupiter Media Matrix, up from
1.9 million visitors a year before. Moreover.com attracted
340,000 unique visitors in December without any consumer
advertising.
Looking
for Talent?
We
have several friends that are looking for new positions.
If you are interested in any of the descriptions below,
contact us for a copy of their resume.
-
Sales & Marketing Manager, Electrical Products. Strong
sales channel development and management skills. Proven
track record in Fortune 500 companies and smaller firms.
-
Sales & Marketing Manager, Engineered Materials. Highly
experienced in product development, sales, marketing,
and promotion. Excellent strengths in analysis and problem
solving.
-
Controller/Finance Manager. Solid background in all areas
of finance. Recognized for forming exceptionally strong
relationships, providing leadership and direction, and
developing an organization focused on results.
-
Public Relations Professional. Results-oriented professional
with experience in ad agency and corporate environments.
Exceptional writing skills, strong base of editorial contacts.
Quote
of the Month
This
one was submitted by John Caroff. Thanks, John.
"If
you're going to think anyway...why not think big?"
— Donald
Trump
The
Public Bath?
In
ancient times, public baths were places that men of learning
and curiosity gathered to exchange ideas. Today those
places no longer exist (unless you count hot tubs), so
we've tried to adapt the bath's open freewheeling tone
into a newsletter. We hope you'll read our Public Bath
in just that spirit.
The
Public Bath is not "first-thing-on-Monday" reading. Rather,
it is more like "fifteen-minutes-till lunch on Friday"
or, "on hold" reading. Some material is amusing, some
sociological, some newsy and we hope ... all thought-provoking.
We
also want to answer your questions and hear your reactions.
Have a topic you would like us to explore? Let us know
that too. After all, public baths are places for both
listening and talking.
If
you have a topic you would like to see us address or if
you would prefer not to receive this newsletter, please
let us know. Email roy@mediaii.com
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