Our WorkSearch Engine Optimization

Client & Market Experience

Media II has worked with some of the best clients in the technology and industrial fields, including Online Development, Ridge Tool, Automated Packaging Systems, Rockwell Automation and many more.

SEO Evolution

Just when you thought you were beginning to figure out the HTML coding, metatags and keywords necessary to optimize your website, the rules have changed.

It’s no longer good enough to have good coding on your website to get ranked highly by Google and the other search engines. It’s all about the content now.

The Shift from Outbound Marketing to Inbound Marketing

Traditional outbound marketing includes advertising, direct mail and posting your data sheets on your website – shouting out to the world that you have the best product and here’s why. Guess what? No one’s listening anymore. Customers have learned how to block out advertisements, email blasts, cold calls and most outbound marketing activities. Because, the internet has enabled them to easily find a solution to their problem when they actually need the information. In 2007, Forrester research showed that 90% of purchasing decisions begin online. In 2008, Ford reported that 84% of new car sales were the result of customers doing online research before they entered the showroom.

Your best prospects, those who are actively engaged in a purchase decision, are doing their homework online and looking for a solution before you even know they are interested in your products. Are you being found?